The North Face has come home. After nine years of creative collaboration, The North Face has appointed SHARE as its social media agency of record in Europe.
SHARE will help develop the outdoor performance brand consumer-centric brand proposition, through always on social media activations and ambitious campaigns that put the audience at the centre of The North Face’s journey.
We’ll also lead The North Face Europe TikTok, Instagram and Strava accounts, and will utilise The North Face’s extensive network of athletes, ambassadors and audiences, using our proprietary tech tools to gain audience insights and metrics.
Jack Ibbetson, Director Communication, The North Face EMEA commented:
“At The North Face, our mission is to inspire and equip explorers to live extraordinary lives, and our social approach sits at the heart of this. We’re excited to work with the SHARE team again to further this mission and continue to drive our message of Never Stop Exploring”
Alex Hill, Executive Creative Director at SHARE commented:
“The North Face and SHARE have long been ambitious and creative partners, and it’s hugely exciting to be scaling our collaboration.
The brand and the entire outdoor industry is operating at an interesting yet critical time. The era of ‘Social 3.0’ – where users demand more authentic, creative and narrative-led content – has fully arrived, and it’s essential to build that emotional connection through relevance. Our commitment to thinking consumer, community and culture first to produce more original, human-led content meets that challenge head on.
We can’t wait to get started.”