How to maximise your investment in Influencer Marketing

Influencer marketing can feel everchanging, daunting and, let’s face it, hard to get right. 

Brands within the Retail sector are constantly seeking authentic voices to connect with consumers. One question that we have often seen to be overlooked when planning an influencer campaign is “Who truly has the most influence for my brand?”

There’s more to being influential on social than simply picking influencers with the biggest numbers. To illustrate this, we’ve analysed two influencer-heavy categories within Retail – Activewear and Skincare.

Download our report to find out;

  • Why leveraging more authentic and less expensive micro-influencers will increase campaign performance
  • How we identify the most relevant influencers for your brand
  • Who the most relevant influencers are within the Activewear and Skincare categories