As a marketeer, it’s never been more important to stay ahead of the marketing game. There are more customer channels than ever before, and yet the goal posts keep changing and things that used to work, such as building a big organic Facebook community, are now pay-to-play arenas where the biggest spending clients continually outbid their competitors in a race for attention.
You can if you change the way you think about Bots.
As a marketeer, it’s never been more important to stay ahead of the marketing game. There are more customer channels than ever before, and yet the goal posts keep changing and things that used to work, such as building a big organic Facebook community, are now pay-to-play arenas where the biggest spending clients continually outbid their competitors in a race for attention.
At SHARE Creative, we aim to stay at the forefront of marketing techniques. Recently we have been helping clients achieve phenomenal results with a new opportunity that very few brands have maximised.
Messenger and Bots.
Bots and AI, like many emerging technologies, are over overcomplicated and misunderstood. Yes Bots can automate customer service… but who enjoys that? And yes, there are examples of AI Bots who can emulate fluid human conversation, but often they go rogue like Microso ’s AI bot ‘Tay’ who suddenly ‘learnt’ how to be racist.
To fully realise the marketing potential of Bots, think of Facebook Messenger as just another marketing channel (much the same as the way you use Facebook, Twitter, Instagram etc) and think of Bots as the delivery mechanism (much the same as a Facebook post or Tweet). Then the opportunity becomes clear, there are millions of consumers with Messenger and brands are missing the opportunity to engage with.
Add Facebook Messenger to your marketing plans before everyone else does.
SHARE, in partnership with The Bot Platform, are helping clients add Messenger to their marketing channel strategy so they can benefit from a huge uplift in organic engagement and click through rates.
There are currently no algorithms deciding on who sees what content, and better still there is no need to pay-to-play, its totally free to send customers messages. Further still, all the usual marketing funnel techniques still apply. We can segment audiences based on their interests to ensure we only message customers with relevant content, and we can analyse reports and engagement metrics to track campaign performance against your marketing goals. It’s the most exciting channel that no-one is talking about!
Contact us if you would like to arrange a workshop to understand how you can integrate Bots into your marketing strategy.
For more information, please contact us at:
talktous@sharecreative.com