When Montirex asked us to whip up a handful of social content during a photoshoot in Ibiza, we thought, “Why stop at 10 pieces of content when we can deliver 30?” And that’s exactly what we did.
Armed with just an iPhone and an understanding of the content their TikTok audience craves, our team turned two days of downtime into over 30 content pieces.
We identified that Ibiza and festival season are key moments for Montirex’s audience to unwind. While they’re typically at their peak, for one week in Ibiza, they relax – and we’re right there with them. Whether they’re focused on fitness or fun, we knew it was about capturing those moments and moods that Ibiza uniquely offers.
Using this insight, our in-house content team worked alongside the brand photography team to capture every moment and bring them to life. We crafted TikTok-first, trend-driven lifestyle content, balancing the aspirational experiences they crave with the authentic, location-specific content that resonates with the Montirex audience.
