In 2024, The North Face’s Climb Festival landed on the southern dock of Canary Wharf – bringing their electric bouldering weekend and 16-metre climbing wall to London for the first time.
With a new event of this scale coming to the capital, The North Face needed all eyes on their new festival – and invited us to capture the experience and cover the build-up on social.
As with all new events, there’s always a drive to build hype and ensure it’s getting in front of the right audiences on social. So, together with The North Face team, we devised a plan to ensure that our build-up was infused with momentum-filled teasers and exclusives that left audiences with no option other than to join us on the 12-13th of July.
In the weeks and months leading up to the event, we filled the feed with hype reels, carousels, announcements, including the full lineup for the festival, all while briefing athletes on what content to post on their channels too.
On-site in Canary Wharf
In the capital, it was an action-filled weekend on both sides of the camera. On the ground we helped provide production logistics and pre-event organisations including a time-lapse and drone footage to tease the event before the weekend.
Across the weekend we filled social with live coverage, stories, reels, and carousels – all of which were captured, edited, and posted in real-time so audiences could follow along at home, and even join us on the following day. From the DJs to the festival-goers to the climbers plunging into the Thames, we were able to capture every aspect of the competition and atmosphere that only the Climb Festival can bring.
To round off the festival, we created a series of wrap-ups to celebrate the incredible weekend – and for all The North Face markets to post and share with their audiences.
