Ad spend, Duopolies and video calls

This week in 60 seconds…

A final thought…

If you work for a brand that engages with Snapchat’s key demographics, basically Gen Z, consider using the new 16-person video call feature to get closer to your audiences. Use a brand advocate as the admin and allow the lucky 15 winners of a competition to get a private masterclass with that influencer – whatever your industry may be.


Data Dose

Social media spend is rising dramatically year on year. It accounted for 16% of the global digital spend last year at $35.98 billion. That was an increase of $13 billion dollars in just two years and a consistent growth of $6 billion across half a decade. Given that the UK alone will be spending £3.3 billion this year, it looks like 2018 is going to be even bigger.


This week we joined our friends at The North Face for an evening of inspiration and exploration at the #SheMovesMountains launch, an initiative to fill the world with more relentless explorers, and inspire more of them. Read more about this incredible campaign here.