Anticipating Falls, Smart Machines and Vertical Videos

This week in 60 seconds…

A final thought…

With more than 70% of YouTube watch time happening on a mobile device, adding vertical video ads to its roster of capabilities is a smart move. Yes, it’s taken longer than expected; but with the added opportunity for brands to tailor ads based on a user’s personalised Home feed, it’s definitely worth the wait.

Data Byte

If mobile video consumption wasn’t a good enough reason for YouTube to adopt vertical video, perhaps engagement and completion rates were. Wibbitz found that vertical videos received four times more engagement than square on Facebook and 2.5 times more on Twitter. Not only that but MediaBrix found that vertical videos received a 90% higher completion rate compared with horizontal videos. What more convincing could YouTube need?