This week in 60 seconds…
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Amazon’s monopoly of services, supermarkets and connected campaigns has earned them the number three spot in the ad revenue market with a small but powerful 4.15% share. Prepare for worldwide domination
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Domination also took place on Twitter this week as Burger King UK’s reply to our dearest public enemy Kanye West became the most liked tweet in history
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Speaking of big PR stories, remember Nike’s controversial collab with Kaepernick? Well it seems they’ve done it again, this time with Raheem Sterling shortly after him speaking out on racial discrimination within sport
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Meanwhile, despite Brexit border fears, travel operator TUI have vowed to forge ahead with their marketing activity during a key January trading period. Holidays are well and truly coming…
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But it seems travel brand British Airways have bigger fish to fry before January. The airline was subject to a guerrilla stunt this week suggesting that they ‘regularly deport people’
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And finally, if you really want to drive change in 2019, join the millions of others who are investing in mobile lifestyle coaching, turning to their apps for a supportive mentor
A final thought…
Consumer power has increased tenfold over the past year; if a brand gets it totally wrong – or right – everyone will know about it in minutes. Know your audience, deliver relevant, quality content and be bold, so you’re brand is never forgotten.
Data Byte
46% of consumers admit that they will unfollow a brand on social if their platform is dominated by self-promotion, and 30% will unfollow if a brand is trying to be cool by using slang that doesn’t fit the tone of voice.