This week in 60 seconds…
- Instagram have unveiled a profile redesign that sees the follower count shrink in size, and a focus on CTA buttons to leverage business accounts
- Cyber Monday pushed business to new levels for the Amazon team; not only was it the company’s biggest shopping day in history, the Echo Dot also topped the global sales charts
- Speaking of rewards, how about a robot arm that uses facial recognition to feed you as soon as you smile at it? Add that one to your Christmas list
- And it seems partnerships are on many brands’ wish lists this season too; Google and Disney are strengthening their ad relationship while Sky have teamed up with Magic Radio for a seriously festive collab
A final thought…
The last few months have seen brands and platforms increasingly incorporate partnerships into their brand strategy – and so they should. Take some time to think about any powerful collaboration opportunities within your network; or better still, branch out to a typically unlikely partner, and see if you can mutually take your brands to the next level.
42% of small businesses and 29% of mid-sized organisations recognise the opportunities of partnering with companies outside their own industry. What’s more, over 60% of both company sizes achieve ROI soon after their latest collaboration.