This week in 60 seconds…
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Cambridge Analytica may have used the Facebook data of 50 million people to influence modern politics. Now, the marketing world is on standby to see how Facebook is going to manage the fall out
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Mark Zuckerberg’s empire coming under fire will be music to the ears of those affected by the new algorithm changes. If you do find yourself in this bracket perhaps Lynx’s new strategy can help
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Does your latest strategy include an Instagram Story takeover? Here’s five tips to ensure you get the most out of doing it
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If you have some free time whilst preparing a takeover, you can now peruse Instagram’s in-app Shopping feature
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Finally, we can’t talk about Instagram without mentioning Snapchat and this week it’s good news – the platform’s UK ad revenue is set to overtake Twitter’s in the next year despite its recent press disasters
A final thought…
Although Lynx is part of the marketing giant Unilever, you don’t have to have the same sort of influence to get positive results for your brand. For example, where Lynx partnered with big music companies, like Boiler Room, you could try working with an emerging artist who has as much to benefit from a collaboration as you.
SHARE News
Last night saw Southern Comfort and Mr Hyde team up for the inaugural National Chicken Wing Day. With 1000s of buffalo wings to get through, and lashings of Southern Comfort cocktails to wash them down with, we felt duty bound to give them a hand.
Data Dose
It’s easy to see the benefits of a collaboration by looking at engagement stats on Instagram. Combining hashtags can increase engagement rates by 12.6% and using your collaborator’s handle in a post can add an extra 56% more engagement.