This week in 60 seconds…
The God of social media, Mark Zuckerberg, revealed that Facebook’s algorithm will be changing (again) to favour engagement rather than awareness
Although many found the news alarming, others had a more positive spin on the situation – here’s what some of the marketing industry’s leading figures had to say about it
In other engagement-based news, Instagram is testing a new ‘Type’ feature for Stories as well as introducing screenshot alerts – presumably to keep the wrong kind of engagement at bay
If you’ve mastered Instagram Stories already, you may have dipped your toe into the world of augmented reality, which is just as well given that the 2018 AR boom is coming…
- Yet to make the leap into AR? The Snapchat Lens Studio is a good place to start – here’s how to use it
A final thought
The hype around Facebook’s algorithm shift may sound dramatic and that’s because it is… in a way. But it shouldn’t be feared. The reality is that you can apply simple changes to your posting strategy in order to maintain your brand’s presence on Facebook. If you’d like to discuss the new algorithm, feel free to get in touch with us through our social handles and we’ll put your mind at ease.
As mentioned above, Zuckerberg has revealed his 2018 plan for Facebook. The platform’s goal from the get-go was to help people stay connected, so it’s no surprise that he’s making efforts to ensure this is still the case by filtering out less relevant content for users individually. In our latest whitepaper, our Creative Director and Partner, Alex Hill, explains what this algorithm change could mean for your business and how we can help you take advantage of it. Don’t hesitate to get in touch!
In a push for quality over quantity, Zuckerberg aims to make time spent on FB more valuable, even if that time is shorter. This may mean we see the percentage of users who find FB content as relevant and interesting rise in the near future, whilst addressing the less satisfied ones. However, investors have already expressed their fears regarding the platform’s ad revenue and growth – between just last Thursday and Friday, Facebook’s stocks decreased by a whopping 5.2%.