This week in 60 seconds…
- Call them snowflakes, but millennials are putting their money where their mouth is – 33% boycotted a brand in 2018 in light of poor ethics
- Speaking of ethical nightmares, the most influential company of the internet era celebrated its fifteenth birthday this week. But amongst the celebrations, NYT didn’t forget about Facebook’s slew of controversies
- Also creating controversy – the ‘Instagram black market’ means you can buy and sell niche accounts and their followers to avoid the hassle of doing it yourself
- And after the recent success of its homegrown brands, China is suddenly making it more difficult to take ownership of products that aren’t theirs – insisting its culture of copying must be addressed
- In other news, Amazon is creating a ‘virtual changing room’ to boost clothing sales – meaning customers can take all their favourite pieces, mix, match and try them for size
- But they’re not the only ones taking personalised user experiences to the next level; Pinterest are offering more accurate skin-related searches based on tone to expand its use case
A final thought…
There is a blurring line between online and physical retail. As machine learning and AR creep into online retail spaces, our shopping experience will become more personalised. There is no doubt that retailers like Amazon are on a mission to complete the online shopping experience – offering the unique benefits and joys of real-life shopping, all from the comfort of our own homes. Unlike high street stores, virtual sales assistants will truly understand our preferences and offer customisable experiences, because after all – they know us better than we know ourselves.
44% of customers who receive a personalised shopping experience are more likely to become repeat buyers. It turns out that retailers need to do more than have a one-size-fits-all approach to their online presence.