This week in 60 seconds…
- Snapchat has established a creative partnership with TuneMoji to allow users to post musical GIFs to personal chats and Stories
- “Will it be enough to pull people back to the platform?” We hear you ask. Well, according to eMarketer’s latest forecast, UK users will reach 16.2 million by the end of the year – overtaking Facebook
- OK! So there’s a lot more going on behind the scenes at Snapchat than just musical GIFs, but it’s needed given that social platforms are struggling with retention of younger audiences. Here’s why
- You can’t really blame them for logging off from the internet entirely, especially given the bombardment of privacy pop ups we now get
- However, Warner Bros. has been showing people that all is not lost on social media by building huge international hype for the launch of Crazy Rich Asians using Facebook and Instagram
A final thought…
The fact that Gen Z is set to account for 40% of consumers by 2020, it’s clear to see which direction spending power is heading in. With this in mind, ensure that you’re ready to take advantage of this by creating seamless experiences on relevant and engaged platforms, like Snapchat, where you know you’ll be able to hit your target audience.
It’s difficult to conceive that social media won’t play a big role in most brand’s future activations and CRM. However, 34% of Gen Z say they’re permanently quitting social media and 64% are taking a break, according to recent research from Origin. If anything, this only goes to show how important it is to give audiences a reason to keep using those channels through engaging content.