This week in 60 seconds…
- 700,000 teenagers and young adults are set to leave Facebook in 2018 whilst 500,000 over-55s are set to flock to it. Could this affect your delivery strategy for the rest of the year?
Known for its popularity among younger users, Snapchat’s recent spate of positivity hangs in the balance as Google launches its own version of Snapchat Discover
Let’s hope that it has a positive impact on the little white ghost, unlike its new interface which has been received terribly, quite frankly, with almost 80% of all recent tweets about it being negative
Now, if you’re a fan of Snapchat, there’s a strong chance you shared photos of your pancakes this week, whatever state they were in. Here’s how brands capitalised on the batter-based occasion
In other food-based news, Uber’s been showing the world how partnerships can showcase and reinforce your brand’s values and identity
A final thought…
It may seem counterintuitive to use another brand to emphasise your own values and identity but, given the current emphasis on the sharing economy, it actually makes a lot of sense. Joining forces with other businesses to provide a more rounded experience for the consumer helps everyone and can help to raise your profile simultaneously.
While you were munching on your pancakes this Tuesday, thousands of people around the world took to the streets to celebrate Mardi Gras. But don’t worry if you missed out, there’s still time to join in the fun as we’ll be helping Southern Comfort 100 Proof bring the carnival atmosphere to Oblix East this Saturday. So grab your beads, head to The Shard and enjoy The Spirit of New Orleans with us!
Speaking of partnerships, there’s been hot office debate over what goes best with pancakes. Nutella? Lemon? Mango mojito? From a platform perspective, Instagram and Twitter are this year’s winners while Facebook is now stuck to the bottom of the pan.