Over-55s, Google AMP Stories and pancakes

This week in 60 seconds…

A final thought…

It may seem counterintuitive to use another brand to emphasise your own values and identity but, given the current emphasis on the sharing economy, it actually makes a lot of sense. Joining forces with other businesses to provide a more rounded experience for the consumer helps everyone and can help to raise your profile simultaneously.



While you were munching on your pancakes this Tuesday, thousands of people around the world took to the streets to celebrate Mardi Gras. But don’t worry if you missed out, there’s still time to join in the fun as we’ll be helping Southern Comfort 100 Proof bring the carnival atmosphere to Oblix East this Saturday. So grab your beads, head to The Shard and enjoy The Spirit of New Orleans with us!

Data Dose

Speaking of partnerships, there’s been hot office debate over what goes best with pancakes. Nutella? Lemon? Mango mojito? From a platform perspective, Instagram and Twitter are this year’s winners while Facebook is now stuck to the bottom of the pan.