This week in 60 seconds…
After atrocious reviews of its new makeover, Snapchat needed to do something truly special to make amends… so it copied Instagram and added Gifs to its Stories feature
It’s also introduced analytics capabilities, for Creators using the Official Stories function, to nurture their social presence
In a move sure to annoy the little white ghost, Instagram Direct has introduced replay privacy controls making the instant messaging platform more like Snapchat’s
Speaking of instant messaging, Google is introducing AI-powered one-tap replies on all your favourite messaging platforms so now you really don’t have to think before you speak
From dark to public social platforms, Facebook is beginning to introduce AR and VR to your News Feed and the results look awesome
A final thought…
In a world where News Feeds constantly bombard you with emotive stimuli, it takes a lot to stand out and stop the incessant scrolling. The new 3D posts on Facebook are visually captivating but they won’t be forever. If you can find a use for them, action it before the fad ends.
After a few busy months, we’ve launched our new identity and website! Explore the new look, our services, case studies and more, here.
Data shows Snapchat’s update may put it in danger of being ghosted by its own users. With Gen Z needs split across different sections of the app, the update has led to frustration, and possibly even flight to competing platforms.