This week in 60 seconds…
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After atrocious reviews of its new makeover, Snapchat needed to do something truly special to make amends… so it copied Instagram and added Gifs to its Stories feature
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It’s also introduced analytics capabilities, for Creators using the Official Stories function, to nurture their social presence
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In a move sure to annoy the little white ghost, Instagram Direct has introduced replay privacy controls making the instant messaging platform more like Snapchat’s
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Speaking of instant messaging, Google is introducing AI-powered one-tap replies on all your favourite messaging platforms so now you really don’t have to think before you speak
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From dark to public social platforms, Facebook is beginning to introduce AR and VR to your News Feed and the results look awesome
A final thought…
In a world where News Feeds constantly bombard you with emotive stimuli, it takes a lot to stand out and stop the incessant scrolling. The new 3D posts on Facebook are visually captivating but they won’t be forever. If you can find a use for them, action it before the fad ends.
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Data DoseData shows Snapchat’s update may put it in danger of being ghosted by its own users. With Gen Z needs split across different sections of the app, the update has led to frustration, and possibly even flight to competing platforms. |