This week in 60 seconds…
- Instagram’s latest feature will allow users to ask questions about other people’s Stories but that’s currently all we know as the social giant is keeping quiet about it
- Keeping things secret is something Facebook’s struggled with recently which is possibly why the platform hasn’t been shouting about relaunching apps for the Group platform
- It seems trust is difficult to maintain these days which is why, following The Times brand safety exposé, Sky still hasn’t resumed ad spend on YouTube
- It would appear that men shouldn’t be trusting their impulses given that testosterone levels are causing them to splash their cash on luxury goods
- If you’re feeling the testosterone rush but don’t quite have the money to buy a Bugatti Chiron, you can always pit yourself against the power of Serena Williams on Snapchat… if you dare
A final thought…
The huge response to the Serena Williams game on Snapchat shows how effective it can be to jump on the back of contextual events or dates. It doesn’t take itself too seriously and provides an opportunity you’d never normally experience – an ideal way of retaining people on the platform.
Sky may not have resumed spending with YouTube but it hasn’t stopped experts from predicting ad spend to rise, across both YouTube and Facebook, by 130% over the next five years. This equates to around $37 billion which will be pushing content to around 4.5 billion people globally.