INEOS Automotive and SHARE Creative partnered to build relevancy within the automotive community & launch the Grenadier – a brand new 4X4 – on social media.
SHARE was tasked with building a highly engaged community around the new 4X4 from scratch, and through a combination of proactive, reactive, and creative planning, connected with fans via user-generated content (UGC) and aided in a successful launch.
In our recent webinar, SHARE’s Head of Community & Partnerships, Joe Moring, was joined by INEOS Automotive’s Global Social Lead, Nikolai Attard, to discuss tips and best practices to successfully build your brand’s community.
- Evidence behind the power of community management and UGC to organically build trust and purchase intent amongst customers
- Four essential pillars to a successful people-powered community management strategy (C.O.P.A)
- Deep dive into SHARE’s Community Management strategy to promote INEOS Grenadier’s 4X4 vehicle launch
- Key outcomes, tips, and takeaways to build your own community
To learn more about our community management capabilities, please get in touch.