This week in 60 seconds…
Facebook is on the verge of launching an AR and VR messaging platform, aptly named Portal, putting it in direct competition with Google and Amazon’s voice-controlled speakers
As Facebook takes fresh steps in the world of visual and auditory immersion, it’s more important than ever to ensure you’re optimizing your video ad formats
Twitter and Snapchat are taking some pretty big steps of their own having both won variations of sports rights, from Fox Sports, with regards to the Fifa World Cup 2018
Which is just another thing Snapchat will be celebrating given that a report revealed consumers spend a whopping two and a half minutes longer on the platform every day compared with Instagram
Although, with over 800 million monthly active users, we’re sure Instagram isn’t worried. Speaking of which, here’s 10 tools to ensure you’re making the most of the platform
A final thought…
Engagement rates on Instagram are 15 times higher than Facebook and 20 times higher than Twitter, so a strong presence is crucial. Use the tools in our final point, find out which ones work best for you and use them to elevate yourself above your competition.
In case you missed it, our Social Director, Carla Raven, was recently featured in WeAreTheCity where she discussed her role here at SHARE and women in the workplace – particularly in a data driven role. If you’d like to find out how Carla got to where she is now and her advice to all women considering a role in STEM, then check out the article here!
Formatting isn’t the only part of video ads being optimised in 2018. eMarketer predicts to see big advances in buying in years to come. Programmatic, driven by the rise in mobile advertising, will surpass the £1bn mark this year and rise by at least a further 50% in 2019. However, doubts about measurement remain following some pretty incredible mis-steps in 2016, so pay close attention to the continuing development of mobile advertising in order to ensure that you’re getting your money’s worth.