This week in 60 seconds…
After the publisher Little Things was forced to close under the new Facebook algorithm last week, more companies are beginning to buckle as a result of the new engagement-based changes
Snapchat’s recent revamp has been equally as unpopular with its biggest customers, serving as a perfect case study for budding startups. Every cloud and that…
Instagram, on the other hand, is doing so well that it’s keeping its latest features hidden
Speaking of the Gram, if you’re jetting off on holiday this summer, the Bolsover Cruise Club has created a report of the best and worst performing holiday snaps you can upload to social media
If you want people to think you’re cultured whilst on your holidays, the image recognition technology, Google Lens, is now available to all Google Photos users. Just snap a landmark and absorb the summary
A final thought…
Instagram’s new features were apparently only found because advocates were exploring behind the platform’s user interface. Whether Instagram seeded the information to them or intentionally hid them in plain sight, the findings have built excitement around the new features. Could you use advocates in a similar way to build organic hype around your brand?
Last night we helped launch The North Face’s new Black Series collection. While posting live content from the London & Berlin parties, we were safely protected from those pesky radiation rays… as some of the jackets are made from anti-radiation material. Depending on how Trump & Kim Jong-un get on, you might want to pick yourself one up!
The influence of social media is incredibly evident when discussing holiday and travel. 52% of people change their holiday plans due to something they’ve seen on social. On top of that, 80% of potential vacationists will book a trip from looking at a friend’s experience in the same place. To summarise, hot dog legs may be irritating but they’re good for business.