Subscriptions, Brewdog and GDPR

This week in 60 seconds…

  • People got excited that Instagram may throw its money-fuelled algorithm to the wind in favour of returning to a chronological feed… Turns out it isn’t

  • Whilst Instagram is staying the same, Twitter is shifting tack by creating a subscription product for businesses to advertise on the platform, perhaps due to Facebook’s new algorithmic changes

  • Brewdog tried to do something a bit different for International Women’s Day – find out how not to do an occasion-led campaign here

  • Whilst Brewdog showed how damaging complexity can be, new platform Universe has shown the wonder of simplicity when it comes to mobile websites

  • Finally this week, marketers across Europe are nervously twitching given that the General Data Protection Regulation is almost upon us. Here’s everything you need to know about the changes

A final thought…

The GDPR will be the biggest data protection overhaul we’ve seen for over two decades. Essentially, it means marketers won’t be able to send material to people who don’t want it anymore. How could this impact on your direct marketing strategy and can you prevent these changes from affecting your business? You have until May 25 2018 to decide…

Data Dose

Whilst the GDPR may be intimidating for marketers, for the general population it could be long overdue. 90% of the data in the world today has been created in the last two years alone. With this in mind, data protection regulations updated over twenty years ago are clearly no longer relevant and this is reflected in the public’s attitude towards data usage.