This week in 60 seconds…
- It’s finally happened, teens and Gen Z have left their beloved Snapchat and joined the rest of the planet on Instagram, according to a new survey by Piper Jaffray
- Given the evidently fickle nature of platform users, Facebook’s been pulling its finger out recently in an attempt to retain users, starting by putting restrictions on low quality ads
- With 1.2 billion monthly active users to keep happy, Facebook Messenger has had a makeover that’s rolling out this week
- If that wasn’t enough Facebook news, the social giant is working extensively on developing new hardware, including AR glasses
- Speaking of augmented reality, Black Mirror fans should check out Uniform’s new app. It takes us to a design agency 20 years from now and the experience is really quite shocking
A final thought…
We spoke recently about how powerful the spending power of Gen Z will be by 2020, so it’s important to note the sway in preference from Snapchat to Instagram. With Stories replacing Snapchat as the favoured platform, it’s worth re-allocating your resources and budgets to focus on Instagram to hit your target audience more effectively.
It’s important to keep abreast of where your audiences are talking, as we’ve said countless times before. Whilst Instagram and Snapchat are visited by 85% and 84% of teens at least once a month respectively, only 28% of 15 year olds visited Facebook in Autumn. That’s a 40% collapse in just 2 years. So, if you’re marketing to younger people, it should be fairly obvious as to where you should be spending your money.