This week in 60 seconds…
-
There are whispers that Snapchat might introduce ads that users can only skip after three seconds, giving advertisers a window of opportunity to catch your eye
-
Although they’ll need to be careful as a popular open letter addressed to Instagram highlighted the negative impact the content in sponsored ads can have on an individual
-
If you’re not used to spending your money on the Facebook network, you may soon be well versed in spending your money through it as the platform’s move towards the finance industry builds traction
-
In other Facebook news, the social giant has come under fire yet again for its inability to sufficiently block hateful content, despite moderators’ best efforts
-
This is a problem that Twitter is also finding. However, it’s difficult to stop the most powerful man in the world from using the network to brag about the size of his nuclear button… yeah, really
A final thought…
Thinking of using Snapchat’s new ads? It’s vital that the first three seconds of your video are engaging enough to retain audience attention. 45% of people who enjoy the first three seconds of a video will watch another 30 seconds, giving you more time to get your brand message across.
SHARE News
Happy New Year from of all of us at SHARE! In case you missed it, during the Christmas period we launched our SHARE Jingle Jumble Sale to raise money for Crisis and StandUp for Kids. We raised over £100 for our chosen charities, so thank you to those who donated. Check out our Christmas contribution in Campaign’s best agency Christmas cards. Our website is still live, so it’s not too late to take your pick from a selection of our quirky campaign memorabilia and donate!
Data Dose
Mobile payment formulas have been perfected in China for some time now with 90% of Chinese consumers adopting WeChat for offline purchases – making it a more popular (and admittedly less banned) social network than Facebook in China. According to Business Insider, the Chinese social giant was able to successfully digitise the cultural tradition of sending money via red envelopes known as ‘hongbao’. WeChat’s other features – including digital tip jars, bill splitting, and third party integration – points towards the future of social payments.