Video calling, crypto-ads and fake followers

• Instagram has finally allowed users to schedule posts through software like Hootsuite or Sprout Social, much to the joy of content managers across the world

• If that wasn’t enough, a leak has implied that the visual platform may be about to launch a video calling feature for users, which could turn the platform into “a full-blown communications service”

• In an attempt to stay relevant, Instagram’s superseded counterpart, Snapchat, has enhanced Bitmoji with 1.9 septillion avatar options… so that’s nice

• Whilst Snapchat is facilitating digital representations of people, Twitter is losing them in their millions as inquiries into fake accounts build momentum

• On the theme of disappearing, cryptocurrency ads will no longer feature on Facebook because too many people were falling for get-rich-quick scams… which is depressing on so many levels

A final thought…

However tempting it may be to buy a few (thousand) followers when creating a brand’s social channels, don’t. They won’t engage authentic followers and your brand won’t be taken seriously. Concentrate on providing engaging content and adapting a solid strategy and real followers will find their way to you.

SHARE News

This week, a delegation of the SHARE office attended the We Are Social event on How To Beat The [Facebook] Algorithm. But, despite the valiant efforts of the panel – we’re no closer to finding a solution. In reality, the only way to keep abreast of the changes is to keep tracking content and monitor changes – because by the time Facebook announce it, it’s often too late. The panel were quick to point out the enduring value of ‘meaningful content’ – however, what this vague and catch-all term means in light of Zuckerberg’s changes remains to be seen!