This week in 60 seconds…
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If you’re not quite getting your fix of brand messaging, through the seemingly endless bombardment of sponsored Facebook posts, you can now contact your favourite outlets through WhatsApp
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Although this may be a bit cutting edge for some, especially if you’re still struggling to use Twitter properly – a problem a lot of people seem to be having as proven by the release of their new how-to-style ads
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Which presumably covers Twitter’s new Threads feature, making it easier to post tweetstorms and allowing users to share a longer series of connected tweets
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Not one to drag its heels, Instagram has extended its seemingly inexhaustible list of new features by giving users a ‘recommended for you’ section in the feed and the ability to follow hashtags
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And with Christmas fast approaching it’s guaranteed that your feed will be full of food shots, but what will we be eating come 2018? Well, let Pinterest fill you in…
A final thought…
Keeping an eye on future trends, like Pinterest’s predictions, can help you leverage opportunities before your competitors. Positioning your product with the zeitgeist can help you gain larger reach and awareness as you ride on contemporary conversations.
SHARE News
This week we launched our SHARE Jingle Jumble Sale – an opportunity for us to give back this Christmas. We’ve teamed a bunch of weird and wonderful objects accumulated at SHARE HQ over the year with a variety of creative services to raise money for Crisis and StandUp for Kids, two charities committed to ending homelessness. Simply head to our website to find out more and make your donation!
Data Dose
Still planning your Christmas social activity? According to Radium One’s report it’s not too late to catch your ‘panic shoppers’ with relevant content and drive them to purchase. If you’re wondering where your consumers are on social and where they share their food and gift ideas, the vast majority (72%) will do so via dark social i.e. one-to-one email or instant messaging.