This week in 60 seconds…
- PewDiePie’s long-standing reign as Youtube’s most subscribed channel is over – and fans blame the internet celebrity’s dethroning on a commercialisation of the video-streaming platform
- Instagram has also taken its commercial appeal up a level for brands; now consumers can shop, checkout and manage purchases in-app, encouraging a smoother end-to-end user journey
- In other news, version 66 of the Firefox browser has a simple mission; to silence the rubbish and restore peace
- At the same time however, it seems more and more is being spent on louder, ‘digital out-of-home’ advertising – ensuring brands like Netflix have their ads front and centre at all times
- And finally, Barclays have proudly committed to support female football with a record-breaking three-year sponsorship of the Women’s Super League
A final thought…
Over the years, social commerce has had many false starts. Brands are forever seeking out ways to better reach consumers in their social networks.
Recently however, social media has made considerable progress in commercialising its platforms, covering the entire sales funnel and offering in-app, end-to-end brand experiences.
In being connected 24/7, we continue to conduct all aspects of our human lives online. In turn, we must ask ourselves – are we commercialising humanity?
Social networks are almost entirely to thank for directing customers to US retail sites. It is therefore clear to see why brands would want to implement even smoother ‘social-commerce’ experiences. It’s a win-win situation for both brands and platforms – it’s easier for us to purchase, without leaving. However, we are yet to see what effect this will have on e-commerce as a whole, as well as the users themselves. We’re sure we’ll find out very soon…