INEOS Automotive and SHARE have partnered to build relevancy within the 4×4 community & launch the Grenadier on social.
Following on from a competitive pitching process, SHARE has been appointed INEOS Automotive’s Global Social AOR. SHARE will be tasked with creating and executing a global strategy to improve the awareness of the Grenadier, while driving love, loyalty and sales for the brand.
SHARE will deliver a global strategy, data-driven creative campaigns, paid and organic social support, live events and full-time community management.
“It’s not every day that you get the opportunity to support the launch of an entirely new automotive brand. Thankfully, our approach of creativity powered by research and insight matched their ambitions and we’re overjoyed to be helping them achieve their goals over the next few years.” Ian Cassidy, CEO SHARE Creative.
About the brand
Back in 2017, Sir Jim Ratcliffe saw a gap in the market for a new utility 4×4. So, sat in London’s Grenadier pub, the idea came to life; INEOS Automotive was formed and the Grenadier was born. The uncompromising off-roader is built to overcome any conditions, providing best-in-class capability, durability and reliability to anyone that needs a working tool.
INEOS Automotive joins a host of new clients at SHARE in 2021 including INEOS Group, Quiksilver and WaterAid UK.