INEOS and SHARE have teamed up to help drive awareness and understanding across every part of the diverse and exciting group.
In April 2021, SHARE was appointed Global Social AOR for INEOS. SHARE is tasked with building a cohesive, united social presence for INEOS that boosts public understanding of the group.
SHARE is delivering data-driven analysis to inform the strategic direction, and leading on the execution of the plan across creative campaigns, always-on support and community management.
“INEOS is a wide-ranging and diverse business with so many great stories to tell. For example, INEOS ensures the UK has access to clean drinking water through its chlorine products and produces the materials that are needed for renewable energy sources such as wind turbines and solar panels. We are looking forward to helping INEOS tell those stories in an exciting, engaging and informative way.” Ian Cassidy, CEO SHARE Creative.
About INEOS
Formed in 1998, INEOS have grown to become a leader in numerous industries around the world. While they’re widely recognised for being a global chemical company, INEOS have broken numerous records and continue to challenge across a range of elite sports. Now they’re becoming more renowned with consumers with the launch of an uncompromising 4×4, the Grenadier, in 2022 – as well as global healthcare business INEOS Hygienics.
We have kickstarted this project with a data-driven understand phase, so be sure to keep an eye out for the full case study.