In early 2020, Red Bull invited SHARE to help introduce media outlets to their unique 1-on-1 dance battle, Dance Your Style, and educate them on how it goes down.
Setting the scene
Red Bull invited us to create a short video reel, and infographic for their hit 1-on-1 dance battle, Dance Your Style. We needed to showcase Dance Your Style to PR agencies and media outlets, and help them understand what it is, and why they should care. The challenge we faced was hitting all the USPs in our way, while also building hype, excitement, and intrigue for the event. So how did we do it?
Anything could happen
Using footage from 2019, we crafted a video edit that showed Dance Your Style’s unique competition, every style of dance, every location and the epic stats that last year’s event produced. The concept was built around the event’s unpredictable nature, under the strategy ‘Anything Could Happen’. We wanted to bring this to life through a dynamic edit and voiceover that captured the excitement and every detail this 1-on-1 battle brings, where literally, anything could happen.