Red Bull: Dance Your Style

In early 2020, Red Bull invited SHARE to help introduce media outlets to their unique 1-on-1 dance battle, Dance Your Style, and educate them on how it goes down.

Setting the scene

Red Bull invited us to create a short video reel, and infographic for their hit 1-on-1 dance battle, Dance Your Style. We needed to showcase Dance Your Style to PR agencies and media outlets, and help them understand what it is, and why they should care. The challenge we faced was hitting all the USPs in our way, while also building hype, excitement, and intrigue for the event. So how did we do it?

Anything could happen

Using footage from 2019, we crafted a video edit that showed Dance Your Style’s unique competition, every style of dance, every location and the epic stats that last year’s event produced. The concept was built around the event’s unpredictable nature, under the strategy ‘Anything Could Happen’. We wanted to bring this to life through a dynamic edit and voiceover that captured the excitement and every detail this 1-on-1 battle brings, where literally, anything could happen.

Dancing our style

To truly show the epicness and diversity of dance at DYS events, we needed an edit to match. We built hype through a combination of fast-paced editing, slow-mo break downs and a great collage of tracks, showcasing the different dance styles welcome. Overlaid with a typographic narrative, we took the audience on a tour of what goes down at the event, and why they shouldn’t miss the next one! The video was sent out to multiple media outlets alongside an infographic in preparation for the 2020 event, but like many events, DYS was postponed until a later date due to disruption from the pandemic.

  • Creative Director: Alex Hill
  • Copywriter: Jack Watkins
  • Designer: Joshua Smith
  • Motion Designer: Tom Stephens